The Chief Marketing Officer Congress „Future Marketing” will take place between 30 May and 03 June 2011 in Sopot. This is the biggest event this year. It is aimed at professionals responsible for development, strategy, marketing and sales at companies. more

As we already mentioned, in the beginning of March we participated in one of the biggest trade events that deals with software, computer equipment, and new information technologies, and takes place in Hannover every year.

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TMT.CloudComputing’11 conference took place on 10 February 2011 in Warsaw. The consumers enthusiastically use such Cloud Services such as Google, Skype and Facebook applications, that is, services available via browsers and many other devices. They drive the demand for cloud services, which apparently have no limitations, are available always and from everywhere, keep up with their expectation through constant development, without tiresome downtimes and with the costs controlled and ensuing from the factual use of the service. more

This was the third year when the Interactive Marketing Meeting took place. The motto of this edition is “Direct Multichannel Communications. From a database to effective sales!” more

Our IT department has just implemented a new intuitive layout of the SARE system. The drop-down context menu was placed on the left side of the screen, and the details of the menu item are available in the central part. more

Last year was a period in which many companies were getting up on their feet after the economic crisis. Since SARE did not feel its effects, for us it was another year of maintaining the previous growth rate, introduction of new services and solutions.
The SARE system has sent 220 million e-mails, i.e. almost 47% more than the previous year. We have carried out over 25 thousand mailings, generating data transfer rates of 16 terabytes.
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SARE, in cooperation with the Direct Marketing Association and Markedu, an innovative marketing education platform, has prepared a poll regarding Permission Email Marketing in Poland.

Results of the poll are extremely interesting and show e-mail marketing in Poland in a different light. We encourage you to read this inspiring compendium!

Download the report

As one of the leading sponsors, SARE had the pleasure to participate in the opening ceremony of the prestigious e-marketing conference FORUM IAB 2010, which took place on 3 November, 2010.

The Minister of Economy, Waldemar Pawlak, as the Honorary Guest, emphasised in his speech how important it was to create a solid basis to guarantee safe trade on the e-commerce market. Mike Walsh, world-famous authority in fields related to the digital  future, stressed it was necessary to change the perception of the future of the Internet.

Chris Dobson of BBC Worldwide raised an important issue, saying that social media would not replace a marketing strategy, but should comprise its integral part. Therefore, it should be emphasises that Internet users value the quality of content as well as availability of interesting information on various platforms, in any place possible, accessible in a way easy and convenient for each user.

Due to a winning combination of these two communication methods, we can significantly increase the scale of information spread range, engagement of recipients, and their interaction with brands or products.
SARE editor makes it possible to include active links to community websites. This enables recipients to forward the email message over community website channels such as Facebook, Blip, Twitter, Wykop, Flaker, or Śledzik. SARE is counting all URL clicks.

We have also added Facebook’s icon “I like it”. This solution includes statistics of users who clicked the icon, or made available or commented on the news (Reports > Campaigns).
Our recommendation is to strengthen the power of your messages with new SARE functionalities.

We are pleased to inform you of the latest functionality of SARE: a mailing froter with an encouragement to add the sender to the contact list. The footer is supplemented with a video guidance material for the most popular email clients.

In order to avoid unwanted spam, some email service suppliers are blocking the messages from the senders who have not been whitelisted.This solution ensures proper display of messages and automatic download of graphics from the server. It is also an effective barrier for fake emails (phishing).

The option described above is available in the email editor – in the drop-down list of footers.