We have been emphasising that for a long time now: we do not recommend purchase of address databases. If what we need to do is just a single promotional mailing, and we are not too eager to develop our own subscriber list, the best solution would be to outsource the mailing to the database of a portal or specialised vortal. If in doubt, we recommend to use the expertise of an email marketing company or one of good media houses.
We have almost finished a new SARE module that enables short text messaging (SMS). As soon as it is completed, we will describe it in more detail; however, we will use the opportunity to describe the process of enriching the system with new functionalities.
The returns analysis is one of the key actions in the process of address database management. All information gained in the analysis allow us to plan next campaigns better, to get more real efficiency indexes for next mailings, and to lower the costs substantially. An intuitive returns search engine within the SARE system enables fast and easy analyses.
SARE will be a partner at the Chief Marketing Officer Congress „Future Marketing”
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