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Archive for October, 2008



  • Better to shoot a machine gun or a sniper rifle?
    28 October, 2008 | No Comment

    A travel publishing house Carta Blanca organized a photo contest on its Internet site in the frame of promoting interesting places in Poland. The contest’s aim was to encourage amateur photographers to add their most interesting pictures of Poland to a specially prepared contest gallery. The publishing house contacted fotosik.pl, the largest Polish free photo hosting website, and asked to prepare a mailing action in the data base of their users.

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  • Let your subscribers update the database on their own
    26 October, 2008 | No Comment | Tags:

    The databases used for email messaging usually contain various bits of information about the recipients (apart from their email addresses). Frequently, these are demographical data that enable targeting of campaigns, or post addresses. Each database should be regularly updated. It requires direct contact with recipients; as such, it is painstaking and costly. However, there is a way to steer clear of this problem.

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  • More than e-mail marketing system…
    14 October, 2008 | No Comment | Tags:

    At SARE, I am responsible for the technical side of the whole system. Privately, I have become an adviser on web pages, websites, or e-businesses. Quite frequently, I have helped people to find their way in the maze of “e-reality”. Hosting, website design, promotion, fees - this is the first stage for people who would like to start their Internet-based business adventure. When their ideas catch on, the second stage arrives - “professionalisation”.

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  • Email graphics and CSS
    1 October, 2008 | No Comment | Tags:

    The appearance of an email is very important when its efficiency or promotional newsletter appeal is at stake. It is not enough to work on its nice design, and send it out. It is important to make sure all email contents is displayed properly – in other words, to make sure that the email looks the way we want it to look with most of email clients. We used the phrase “most of”, as we will never succeed completely due to differences in functionalities of various email software.

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