We kept ourselves busy during the holiday season and we are glad to inform you of new developments to SARE system. To ensure that our clients’ mailings actually reach their customers, we introduced a spam test. SARE will check whether an email will be treated as spam by the recipients email inbox and point out errors to be corrected. This new solution will result in increased effectiveness of our emailing campaigns. Anti-spam filter is available at the second step of the mailing.
Another solution introduced by SARE are A/B/X tests that allow us to check quickly and efficiently the effectiveness of email creations. To be able to run the test, we have to prepare two versions of a creation that we send out to two groups of recipients and compare their reactions. The version that achieves a higher CTR is then mailed to all the recipients. A/B/X tests will help to improve our email open rates.