Posts Tagged ‘spam’

• Spam and efficiency testing
  1 September, 2010 | No Comment | Tags: A/B/X test, spam, spam test

  We kept ourselves busy during the holiday season and we are glad to inform you of new developments to SARE system. To ensure that our clients’ mailings actually reach their customers, we introduced a spam test. SARE will check whether an email will be treated as spam by the recipients email inbox and point out errors to be corrected. This new solution will result in increased effectiveness of our emailing campaigns. Anti-spam filter is available at the second step of the mailing.

  Another solution introduced by SARE are A/B/X tests that allow us to check quickly and efficiently the effectiveness of email creations. To be able to run the test, we have to prepare two versions of a creation that we send out to two groups of recipients and compare their reactions. The version that achieves a higher CTR is then mailed to all the recipients. A/B/X tests will help to improve our email open rates.

• Spam is not only unwanted but also environmentally unfriendly
  30 April, 2009 | No Comment | Tags: spam

  McAfee research shows that every single year, spam emits carbon dioxide in the amount equivalent to 3.1m cars. Nearly 80% of spam-related energy is wasted when spam messages are deleted and when users are searching for right emails. This amount of energy is equivalent to what 2.4m American households use.

  The report points out that when in November 2008 McColo web page,  responsible for spam generation, was closed down, the amount of spam in the world wide web dropped by 70% from one day to the next. It can be compared to removing 2.2m cars from the roads. McAfee suggests that anti-spam filters eliminate 75% of such emails but much better effect is achieved when spam sources are removed.

• More often, spam looks like inquiries
  16 March, 2009 | No Comment | Tags: spam

  Every week, we receive more and more quasi-inquiries about our consent to receive a trade offer which has already been included in the mail. Sometimes we can come across messages with wonderful  solutions to all the problems of humanity. Those we like most ;-)

  These are three examples of emails we have received this week. The first message contains an offer to acquire databases through a “wonderful” program that scans websites collecting email addresses according to our criteria. Everything works on its own. Mails are gathered with the speed of light, and our offer is sent to the acquired database within 12 hours. What is important, we are assured that the offer will not be blocked by anti-spam filters. What a wonderful invention!

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• What happened that your e-mail was considered spam?
  26 January, 2009 | No Comment | Tags: spam

  When we learn more about how anti-spam filters operate, we can get much closer to an answer to this question.

  Email messages are reaching the mail server of our addressee. However, before the messages are saved in a particular inbox, an anti-spam application will analyse the message, and categorise it. The most popular solution used by anti-spam software is to carry out some tests, and each test ends with an allocation of a specific number of penalty points. Email will be considered spam when the anti-spam filter will allocate a certain number of penalty points to it – equal to or higher than a set limit (most frequently, the limit is 5). There are a number of tests available. They are of different significance (by number of allocated points).

  Currently the most popular tests, and of the highest significance, are testing the email source; a so-called Baesian filter is also widespread. The Baesian filter is a remarkable tool, as it is a self-learning filter. It analyses the content of emails by words that frequently appear in spam messages. Each Baesian filter is operating independently – as a result, there are no email marketing mechanisms that could evaluate the probability if an email will be classified as spam.

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