Posts Tagged ‘technical’

• Email graphics and CSS
  1 October, 2008 | No Comment | Tags: technical

  The appearance of an email is very important when its efficiency or promotional newsletter appeal is at stake. It is not enough to work on its nice design, and send it out. It is important to make sure all email contents is displayed properly – in other words, to make sure that the email looks the way we want it to look with most of email clients. We used the phrase “most of”, as we will never succeed completely due to differences in functionalities of various email software.

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• How many emails does SARE send?
  25 September, 2008 | No Comment | Tags: technical

  The efficiency of an emailing system is crucial for the management of sizeable databases. Currently, SARE contains almost 5m email addresses. In other words, the databases we manage contain email addresses of every second Internet user in Poland. To all these recipients, SARE sends more than 7m newsletters a month, which amounts to half a terabyte of the total data transfer.

  Compare that with 2004: that year, SARE sent 600k messages. It is clear how the companies have invested more into email marketing activities. We are pleased that our experience is appreciated, and we are trusted to maintain their address databases :)

  In total, SARE system has sent more than 176m messages, with the overall size of more than 14 terabytes. It has become feasible due to development of our hardware, which currently consists of five servers and support equipment. As a result, the current average sending speed is 200k emails per hour. Shall a need arise, we can increase this rate to one million emails per hour.