Case studies

In the loyalty program IKEA Family, we are using email to communicate with over 200.000 people. We are creating emails and ensuring that they are properly displayed in all computer systems. We are helping with text selection, servicing the return communication, and are preparing reports, analysis, and recommendations. As a result email became one of the three base channels of communication, beside the website and IKEA catalogue.

Switch2one.tv, a project developed by MTV Networks, gathers programs known from such TV channels as MTV, Viva, VH1, comedy central and over 8.000 video clips. We are supporting communication in contests, informing about new services, and ensuring contact with people visiting the website. This means sending over one million newsletters monthly.

Use of the Internet by the traditional media opens enormous possibilities and raises new challenges. We are assisting publishing house Gruner+Jahr in communication with the users of such services as Kobieta.pl, Glamour, Gala, MojeMieszkanie.pl, National-Geographic.pl, focus.pl or MojeGotowanie.pl. We are using emails to attract clients to websites, and making this a source of advertising income.

Ensuring up-to-date data exchange between two systems is the main focus of our cooperation with Publishing Group Infor. Using SOAP and API interfaces and XML language we are able to synchronize address databases and send advertising emails and newsletters without the need to import of hundreds of thousands of records each time. Reports on results of marketing email campaigns are available in both systems on ongoing bases.

Together with Kofola Holdings a.s., we are present in Czech Republic, Poland, Hungary, and Slovakia. Concentration of email marketing activities in one place simplified everyday work and reduced costs. Four languages, one agency.

Communication with several thousands of Oriflame Consultants it a great challenge. Due to the regular sending of newsletters and text messages, every one of them is current with the new offers, discounts, and promotions. This is way we are assisting them in achieving their ambitious sales plans.

For over five years now we are cooperating with Media Markt delivering product advertisements directly to the email boxes of their clients. Together, we have created database with several thousands of addresses and allowed each of the markets to lead their independent promotional campaigns. We have lowered their communication costs and made email advertisements gradually replace printed flyers.