Advice
Don’t get deleted!
The first step towards building the relationships with our subscribers is their consent to receive information in the electronic format.
How to manage the returns efficiently
The returns analysis is one of the key actions in the process of address database management. All information gained in the analysis allow us to plan next campaigns better, to get more real efficiency indexes for next mailings, and to lower the costs substantially.
Anti-spam filters, part 1
The problem of spam (i.e. unwanted e‑mail correspondence) has made the server administrators introduce various protection tools intended to prevent recipients from unwanted correspondence. Unfortunately, in this battle some expected messages suffer, as they may be mistakenly recognized as spam.
Anti-spam filters, part 2
We continue to present useful information on the reasons for the occasionally unsuccessful delivery of e‑mails. In order to grasp the reasons why anti-spam filters block e‑mails, it is recommended to learn more about filtering methods that are used to fight unwanted e‑mails.
Anti-spam filters, part 3
Finally, as we are coming to the end of the article on anti-spam filters, we would like to share our expertise and experience in newsletter generation.