Articles
Targeting and personalization - effective email marketing tools
Research conducted by Internet Standard on e-commerce industry in Poland shows that 25% more respondents state that the effectiveness of emailing in marketing activities increased compared to 2008.
Newsletter in loyalty programmes
In recent years, the basic functions of an e‑mail – one of the most widely used modern means of interpersonal communication – have evolved considerably. Thus, marketers have gained a perfect tool for conducting effective campaigns. As a result, electronic mail, used in the process of creating positive B2B or B2C relations, entered the next phase of development.
Why e‑mail marketing?
When in 1971 the American programmer Ray Tomlinson sent the first message from one computer user to another, he could not expect that more than thirty years after that event no-one imagined the world without the network electronic mail. It was the inventor of the @ sign, used to separate the computer user name from the name of the machine (today Internet domain), who revolutionised communication worldwide.
The role of a company newsletter in building client loyalty
When, in 2009, the crisis began in the textile industry, no one could envisage that its negative impact on most companies would be so severe and long-lasting. Increasing costs of shopping outlets, termination of loan agreements and the decreasing number of well-off Poles led to loss of cash flow and even the bankruptcy of many textile companies.
Marketing budget in economic downturn
As the economic downturn has arrived, the marketing spending forecasts are changing.
Summary of annual research on electronic mail usage
Google and Virtual Poland are the most popular providers of free email services in Poland. SARE’s fifth study on use of email concluded that 60% of Poles use at least three different email addresses.
Why is it worth sending newsletters?
Newsletters combine the strengths of Internet and direct marketing. The power of Internet lies in its low contact cost, interactivity, effect measurability, and target group most marketing teams try hard to reach – young and educated people, with big purchasing power.