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SARE and opiniac.com launched cooperation in newsletter recipients satisfaction research

SARE and opiniac.com launched partner cooperation – as a result, it will be possible for recipients of SARE newsletters to evaluate the mailing contents and express their opinions on received mailings. SARE is the first company to use the opiniac.com platform in a personalised way, and shares its functionalities with the clients. Both the research methodology and the software have been adapted for the needs of evaluation of email communication.

“We decided to implement the opiniac.com platform, as it allows opinion research in a voluntary way, which guarantees the quality and reliability of collected information”, commented Krzysztof Dębowski, SARE Managing Director. The surveys included in newsletters will enable tracing of important parameters that describe user satisfaction: usefulness of information, understanding of the contents, and visual attractiveness. In consequence, the work on the development of newsletters sent by SARE system will be even more facilitated.


”The implementation of opiniac.com platform for SARE newsletters will result in benefits for mailing recipients – the growth in the level of meeting their expectations, and SARE business recipients – in the area of newsletter effectiveness and quality: conversion, brand awareness, and transparency of communication”, commented Zbigniew Nowicki, opiniac.com CEO. According to the March eMarketer report, the direct newsletter mailings will be one of the most widespread methods of qualitative communication and dialogue with loyal customers.