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SARE MailMedia includes Media & Marketing Polska address databasesin their offer

VFP Communications Publishing House, the owner of Media & Marketing Polska magazine, has signed a contract with SARE e‑mail marketing agency. The agency will organise the sale of e‑mailing campaigns realised for address databases of titles such as Media&Marketing Polska, Handel and MediaMikser.pl. SARE will support e‑mailing and newsletter mailings from the technological perspective.

SARE MailMedia department is responsible for running the project, which includes planning and implementation of mailing campaigns with the use of ready-made address databases. Cooperation between SARE and VFP Communications is based on a unique on the Polish market database, which will constitute a part of MARKETING/PR/ADVERTISING package. It contains more than 200 thousand e‑mail addresses of persons who work in the marketing and public relations sector.

‘Cooperation with SARE is a wonderful supplement to Media&Marketing Polska’s offer for selling our advertising space. Thanks to the unique e‑mail database and SARE's experience the new product, which will certainly gain popularity among advertisers, has been created.' - says Paweł Chudyba, Business Development Director, VFO Communications.

MARKETING/PR/ADVERTISING database is the largest and most detailed database of this kind in Poland. Its important feature is the possibility to precisely segment the stored records by demography and behaviour. It significantly raises the effectiveness of campaigns realised with the use of the database.

SARE MailMedia team is in charge of a range of databases from various thematic areas. Currently, the number of records stored in the database exceeds 3.000.000. Among others, ready-made theme packages include TOP MANAGEMENT, B2B, DOCTORS, and REAL ESTATE. Moreover, SARE runs campaigns on the basis of a range package which contains more than 2,5 million addresses in total.