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The first e‑mail marketing conference

On 11 May 2010, the first conference on issues related to e‑mail marketing will take place at the Hilton Hotel in Warszawa. An occasion to organise the conference is the premiere of the cutting-edge solution – SAREscript which will considerably extend communication possibilities when using electronic mail. SARE and Bluerank are the organizers of this event.

The subject of the conference is a presentation of a unique mechanism which will help with easy and individual creation of these functionalities of the e‑mail marketing tool which our user currently need. As a result, the e‑mail marketing system will become an open development platform for the first time. The solution known from such applications as Facebook enables the user to develop the tool on their own, to become independent from its creators, and shortens the time of waiting for creating further functionalities. Several new functions based on SARE script will also be presented at the conference. They are, among others, dynamic creation of newsletter content, filtering sent messages, and two-way text messaging communication.

Other issues related to e-marketing are also included in the conference programme. Participants will find out, among others, how to effectively build on their address data base through campaigns in search engines as well as what they should pay attention to when they process personal data gathered from promotional activities and pass them on to external companies. Participation is free but the number conference attendants is limited. Detailed conference programme and application form are available at www.sare.pl/konferencja.

The patronage of the event is held by IAB Polska and Direct Marketing Association. Media patrons of the conference are: Radio PIN, Mediarun.pl and Mediamixer.pl.