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A cutting-edge solution of SAREscript, which decidedly extends possibilities of communication by using electronic mail, was presented at the conference. SARE and Bluerank agency organised of the event.

The main subject of “E-mail marketing 2010” conference was the premiere of a new, impatiently awaited SAREscript language which facilitates electronic mail system as a communication tool with consumers. Over 250 participants of the meeting, including journalists and marketing specialists from all over Poland, had a chance to get to know this innovative technology, which introduces new quality in e‑mail marketing systems.

SAREscript language is an open development platform which enables to create easily and on your own several new functionalities of the e‑mail marketing tool which the user currently needs. This system introduces a number of improvements from the point of view of one-to-one communication.

Direct effect of the new approach to e‑mail marketing included in SAREscript is the possibility to adjust content of sent messages to preferences and users’ registered behaviour. SAREscript was presented by a team of experts from SARE IT department. They were developing the solution for over 6 months.

One of the key innovations is the function of creating dynamic content thanks to which particular elements (e.g. content, subject or graphics) or whole blocks of a message sent by SAREscript are adjusted to individual receiver’s features and profile.

New functions offered by SAREscript also include using postcodes of the subscriber to geo-target sales offers as well as including (in the content of the message) individual bar codes which enable to measure the effects of discount campaigns. Moreover, due to the possibility of individual setting of schedule, every e‑mail message can be automatically sent according to specific conditions (e.g. on a birthday date).

SAREscript is characterised by innovative approach to using the platform. Creators of the solution prepared a set of special interfaces which enable to use SAREscript by people who do not have the specialist technical know-how. Moreover, the system provides video tutorials which demonstrate the way of creating particular functions, a manual and complete technical documentation. A number of training sessions and conferences will also bring the solution closer to users.

SAREscript in practice

Livingmedia platform was our partner at the meeting. The patronage of the event was held by IAB Polska and Direct Marketing Association. Radio PIN, Mediarun.pl, Epr.pl, Money.pl and Mediamixer.pl were the media patrons of the conference.